Facebook Ads Agency

Facebook Marketing Services in India

Post iOS14 upending things, data aggregation on social media platforms is constantly improving, allowing you (and us) to target your Facebook Ads with laser-like precision, using basic demographics like age and location but also tapping into the enriched target audiences like people’s personal interests and browsing behaviours.

When you can focus on the clients who matter the most, why bother fussing with potential consumers? Boost conversion rates, raise lead quality, and expose your business to interested audiences. All thanks to a carefully planned Facebook Ads campaign.

DigitalDC is most trusted Facebook Marketing Company in India For All your Facebook Advertising Services In India

DigitalDC provides Facebook Marketing Services that understands the intricacies of Facebook advertising in India and has a track record of assisting large clients and scaling their revenue multi fold with Profitable Facebook ads sales conversions for D2C E-Commerce brands & Facebook Ads Quality leads generation in India. Our skilled team with Facebook Advertsing experience can help your business grow swiftly with profitable ROAS with facebook advertising for your brand and reach new heights.

Facebook Brand Awareness Ads

The Facebook Advertising Brand Awareness Campaigns is suitable for firms looking to boost brand visibility. Its primary goal is to get your brand in front of as many people as possible.This goal is best suited for businesses that are new to the market or have recently introduced a new product or service.

Facebook Traffic Ads

Facebook Ads - Traffic objective ads help brands get visibility by increasing the amount of traffic to the landing page. that focuses on increasing the amount of traffic to your website or landing page.With a precise Facebook Marketing Strategy, Facebook AI optimizes your traffic ads visibility to audiences that are more likely to click on the ad and come to your landing page.

Facebook Engagement Ads

Facebook Ads Advertising with Engagement Objectives is a gold mine that helps a lot of new brands get brand visibility on their social media pages. with the right Facebook marketing strategy, Facebook Engagement Ads will make your social media in less than no time with so much of following and likes to your social media post. Looking to boost your social media with Facebook Advertising in India, we are here.

Facebook Lead Generation Ads

Facebook Lead Generation Ads work well for any business that wants leads but struggles to get quality leads offline. Facebook Ads algorithm carefully predicts the audience shows ads to specific audiences matching intent and collects leads from your target demographic. Facebook Lead Generation ads with the right Facebook ads strategy is effective for brick and mortar-based business and online business that drives cold sales process.

Facebook App promotion Ads

Facebook App Promotion Ads focuses on finding the audience who may install your app. Using Facebook App Promotion ads, you can reach out to prospective audiences which would help in increasing downloads of your app installs.

Facebook Sales Ads

Facebook Sales Ads objective that promotes products from your e-commerce catalogue and drives sales to your website or app. When you choose " Sales objective" as your goal, Facebook's algorithm will optimise to show your advertising to audiences who are more likely to buy your products

Why Facebook Marketing Services in India for your Brand?

  • Competitor Analysis: Identify Competitors' Advertisements On Facebook.

  • Audience Targeting: Find Ways To Reach A Larger Audience On Facebook Ads

  • Business exposure: Increase visibility and exposure for your business.

  • Organic traffic: Improve organic traffic from Facebook referrals.

  • Cost-effective campaign: Expand with minimal Facebook Ad-costs.

  • Collect Data of your Audience & use it for Remarketing

  • Scale your Brand with benefits of return Customers unlike Market Places.


Campaign Right Now with our expertise. Digital ROI driven marketing campaigns will help boost your revenue.

We meet to discuss your business needs since, before designing a Facebook and Instagram plan, we need to understand your product, how it differs from the competition, and what potential you see to increase traffic, brand awareness, and customer loyalty. We also ensure that we collect your TOF and other conversion related metrics to boost it further. We'll learn more about your target clients. We can change your strategy based on what is already working for you while taking into account the size of the opportunity and the nature of the competition.

Targeting the appropriate audience at the appropriate stage of their purchasing experience is the foundation of Facebook and Instagram advertising. We'll create a personalized digital marketing plan that aligns your business goals with the path customers take to make a purchase - every time with the right message.

There can be no plan without reporting. By examining ROA and ROI  the various types of creative, and the audience, we will evaluate the efficacy of Facebook and Instagram advertising campaigns. With such information in hand, we'll change the strategy and execution as needed to continue enhancing performance.

  1. Click-through Rate (CTR): CTR measures the percentage of users who clicked on your ad after seeing it. It helps evaluate the effectiveness of your ad in generating user interest and driving traffic to your website or landing page. A higher CTR indicates better ad performance.
  2. Conversion Rate: Conversion rate measures the percentage of users who took a desired action, such as making a purchase, signing up, or filling out a form, after clicking on your ad. It provides insights into the effectiveness of your campaigns in driving desired outcomes and conversions.
  3. Cost per Click (CPC) or Cost per Thousand Impressions (CPM): These metrics indicate the average cost you pay per click or per one thousand impressions of your ad. Lower CPC or CPM values suggest more cost-effective campaigns, while higher values may require optimization to improve efficiency.
  4. Return on Ad Spend (ROAS): ROAS measures the revenue generated compared to the amount spent on Facebook advertising. It helps evaluate the profitability and effectiveness of your ad campaigns. A higher ROAS indicates a better return on your investment.
  5. Frequency: Frequency represents the average number of times each user has seen your ad. It helps you understand how often your ads are being shown to the same users. Monitoring frequency helps prevent ad fatigue and ensures your message is not overly repetitive.
  6. Cost per Acquisition (CPA): CPA measures the average cost of acquiring a new customer or lead through Facebook Ads. It considers the total ad spend and the number of conversions achieved. Lower CPA values indicate more efficient customer acquisition.
  7. Ad Engagement: Ad engagement metrics include likes, comments, shares, and clicks on your ads. These metrics reflect the level of interaction and interest from your audience. Higher engagement rates suggest that your ads are resonating well with your target audience.
  8. Ad Relevance Score: Facebook assigns a relevance score to your ads, which indicates how well they are expected to resonate with your target audience. Higher relevance scores suggest that your ads are highly targeted and relevant, leading to better performance.
  9. Lifetime Value (LTV): LTV measures the total value a customer generates over their lifetime as a result of your Facebook ad campaigns. By understanding the long-term value of customers acquired through Facebook Ads, you can optimize your campaigns to focus on high-value customers.

Facebook retargeting is a marketing strategy that involves targeting individuals who have already interacted with your brand or website on the Facebook platform. It allows advertisers to reach out to users who have shown interest in their products or services by engaging with their Facebook page, visiting their website, or taking specific actions, such as adding items to their shopping cart.

The primary goal of retargeting is to keep your brand top of mind and encourage users to take further action, such as making a purchase, signing up for a newsletter, or completing a form. By using Facebook's retargeting tools, advertisers can deliver tailored ads to a specific audience segment based on their previous actions or behaviors.

  1. Increase Ad Budget: One of the simplest ways to scale your Facebook ads is by increasing your ad budget. This allows you to reach a larger audience and generate more impressions and clicks. However, it's important to monitor the performance of your ads closely and ensure that increasing the budget doesn't lead to diminishing returns or overspending.
  2. Expand Target Audience: To reach a broader audience, consider expanding your target audience criteria. You can broaden your geographic targeting, demographic parameters, or interests to increase the potential reach of your ads. Testing different audience segments and optimizing based on performance can help you find new pockets of potential customers.
  3. Test Different Ad Formats: Facebook offers a variety of ad formats, including image ads, video ads, carousel ads, and more. Testing different ad formats can help you identify the ones that resonate best with your target audience. By diversifying your ad formats, you can capture the attention of different users and increase engagement.
  4. Utilize Lookalike Audiences: Lookalike audiences allow you to reach new users who share similar characteristics with your existing customers or website visitors. By creating a lookalike audience based on your high-value customer segment, you can target users who are more likely to be interested in your offerings and expand your customer base.
  5. Implement Dynamic Product Ads (DPA): Dynamic Product Ads enable you to automatically promote relevant products to users based on their browsing or purchase history on your website. This personalized approach can be highly effective in scaling your ads and driving conversions, especially for e-commerce businesses with a wide range of products.
  6. Test Ad Creatives and Messaging: Continuously test different ad creatives, headlines, and ad copy to identify the most compelling combinations. A/B testing can help you optimize your ads for higher click-through rates, engagement, and conversion rates. Iteratively improving your creatives can lead to better performance as you scale your campaigns.
  7. Utilize Campaign Budget Optimization (CBO): Facebook's Campaign Budget Optimization feature allows you to set a budget at the campaign level, and Facebook's algorithm automatically distributes the budget across ad sets to optimize performance. CBO can help you maximize results by allocating budget to the highest-performing ad sets within a campaign.
  8. Expand to Additional Platforms: While Facebook is a powerful advertising platform, consider expanding your ads to other platforms within the Facebook family, such as Instagram or Messenger. This can help you reach different demographics and tap into new user behaviors and preferences.
facebook ads bangalore india

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Talk to our experts to understand where you stand and where you can get to

Show up on Facebook to the right person at the right time.

ROI focused marketing

Plan & Roadmaps

We set Objectives by setting advertising goals. Determine what you want to achieve with your Facebook ads, whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales. Clearly defining  objectives will get winning campaigns on your entire advertising journey with us.

Campaign Creation

Our digital specialists choose and oversee the digital channels that produce the best ROI and assist you in achieving your business goals. Each channel works in alignment with your overall growth plan.

Measure & Optimize

To get greatest results, we make sure that the campaign is optimised, use cost-per-conversion & quality score to assess the advertising' quality

 

Niche Audiences

We select a range of targeting options to help reach specific audiences with ads. We define audience by demographics, location, interest, behaviours, LA & Custom audiences with other remarketing methods to improvise the CTR and CPM to meet KPI.

By defining objectives and coming up ad strategy with impulsive ad creatives and blend with high performing adsets and ads utlising the advantage of CBO & ABO level optimisation.

Traffic

Conversion Campaigns

We create a conversion campaign with conversion objective, establish your budget, and target the appropriate demographic with adverts.

SALES | CONVERSIONS

Once campaign is published, we monitor its progress and make any necessary adjustments. Using conversion efforts to expand your business with better ROI & Profitable ROAS by optimising the campaigns with minimal CAC.

Sales Chart

340%

Increase in Revenue

16X ROAS

More Revenue

12%

Decrease in CAC

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