FACEBOOK ADS STRATEGY :

Facebook has an audience size of 2.6 billion and the most used social media across the globe.
There are over 50 to 60 million businesses thriving to get better with sales and bottom line and these businesses are already using Facebook ads to get there.

Building awareness and trust with your target audience. Facebook Ads basically magnify your brand image and makes the audience convert into potential buyers of your product and services.

STEPS TO CREATE A SUCCESSFUL FACEBOOK MARKETING STRATEGY FOR YOUR BUSINESS:

GOALS:

1. Define goals by the needs of your brand. Unless goals are defined, Accurate funnels cannot be set. Your campaign activities will drift focus.

Is it building brand awareness of your product or service?
Is it generating leads through Facebook Ads?
Is it creating engagement for your social media pages?
is it making an object of generating sales for your brand?

Be Precise with the goals that you are going to set to target your audiences.

2. TARGET AUDIENCES:

Knowing your target audiences will lead to building a foolproof funnel. You can do that with the following measures.

Which Country or region or place or city do they belong to?
The age group of the audience?
What content strategy works for your audiences?
What kind of taste and engagement at a micro level?

CONTENT STRATEGY IS THE MAIN KEY:

User Experience matters not only with the UI or the creatives, The whole world of social media including Facebook, google & content sharing platforms is now gone user-driven valuable content.

Promoting just about the products or your services & their features will provide less engagement to your social media which is a direct impact on the amount of quality data that you acquire.

There will be a huge difference while creating audiences.

Create a content strategy keeping the funnel at forefront of content deliverables. Content strategy should help the user and the audiences in the form of informing providing useful insights, and educating about the product & services.

Basically, a content strategy should be designed where the user takes something helpful with the engagement of their time with your social media.

Higher engagement gives a positive sign that there is more entertaining and meaningful content to the Facebook audience. It directly impacts the feedback score & other ad-related compliances.

UNDERSTANDING THE MASTER PIECE “FACEBOOK PIXEL”:

Facebook Pixel is a piece of code that can be added to your website or apps either by hard coding or adding it via supported apps.

What Facebook pixel does is it captures data from your website or app and lets facebook optimize the algorithm for maximum results.

The quality of the data is the complete responsibility of the manager who governs the campaigns.
Multiple ways Facebook pixel will help you optimize the campaigns.

Pixel helps in conversion campaigns.
Pixel helps to retarget the potential audiences targeted.

Pixel helps in configuring audiences by engagement, time & interest.
Pixel gives a window to get unique insights about audiences over time.
Pixel helps you measure the performance and provides a depth of conviction to plan for the campaigns ahead.

BUDGET & BUDGET OPTIMISATION:

The brand is not brand until market presence is tangible and measured.

Every Cent or Dollar spent on ads should work towards achieving the funnel in terms of building the following parameters.

Awareness
Discovery
Consideration
Conversion

DC MANTRA:

There are various ways that your campaigns can be run on Facebook ads. Your objective has to be clear. You can come to make brand awareness and cannot expect sales. Like the sales rep from the meta says “Brand Awareness and traffic are important” But we believe that anything with which results cannot be measured is just vanity metrics for gains that don’t amount to performance.

To the point, The entrepreneur is so concerned about their home page for all types of audiences. How can one content fit all social metrics? Those blind days are gone having one landing page for all the target audiences. There are customers and audience types looking for offers and looking for value. Do not drive traffic to your home page which does not have any significant value. Instead, create different landing pages for different target audiences.

Social proofing is only to attract audiences to your site or to your reply to your app. Once the audience has known your product. It is better to target them with offers than to give them more social proof. Audiences get attracted to offers not to social proof these days.

It is universally misunderstood that writing a lot of content in Ad-copy will make better sense but it is usually the first line of your ad copy that determines to determine the Impulse of the target audience which generates the traffic.

We know that you are a genius but Facebook’s Masterpiece “The Pixel” understands your target audience is much better than You do. Targeting a broader audience are always better than having a very narrow target audience and then expecting results.