Dear Entrepreneurs,

We all live in the bubble world where bootstrapping looks less important. Making money is more important to a brand than building the brand itself. 200% Markup 300% Markup looks so fantastic to hear and loads of premium quotient to boast about.

But the real part of building a brand is to reach more customers. In turn, More customers using your products or services means scaling. Scaling means market presence. Market presence means brand.

Understand the market, set the product pricing right with feasible margins, and “SELL MORE IN LESS TIME”. Having higher markups will only increase your cost of advertising and also will pave the way to dead stock. Do not plan for “SELL LESS IN MORE TIME”. Compounding works not only with your SIP & Mutual Funds but also with building your brand.