Have you ever introspected why your maximum effort on Facebook Ads fails?

80-90% of Facebook ads perform so poorly.

Having spent over millions of dollars on Facebook advertising involving various streams & businesses, I can assert with confidence that most Facebook ads campaigns come with poor results.

I have spent some time helping you figure out mistakes and points of correction to avoid running efficient campaigns and get exemplary results.

If you feel whatever efforts you put on FB ads fail, take a closer look. Learn to win without failing again.

SERVICE BEATS EVERYTHING:

You know how Amazon came late in India and competed fiercely trumping Flipkart in India,
You know how Amazon is giving sleepless nights to Walmart.
You know who Amazon is giving sleepless nights to Noon in UAE.

Amazon CS is world-class compared to any Ecom player.
Starting from their website to app to fulfilling an order! Amazon beats all the other players hands-down.

Be it your software service or D2C brand or real estate, First mover advantage with the unique positioning of your product or service to the customers brings conversion.

If you are able to help the customer install your service without the customer calling you put you at the forefront of all your immediate competitors.
If you are able to figure out to deliver your products on time and faster, builds trust and word of mouth.

A brand whose service is spoken in the outside world brings more conversion automatically.
Basically in ads, you get an advantage because of the positioning and the excellent service.

ENTICE OFFERS or WASTE $ ON ADS:

Audiences visiting your website or app want valid purpose or enticing offers or they move on.Most of the ads fail because of offers that are not sufficient enough to the audience targeted.
Have good offers or lose money. I know that brands want more reach & want to be profitable.
But if offers aren’t great, it’s tough for any ad agency to bring better & sound ROI.

At digitalDC, we always make the client understand the importance of the offers.
Most Ads Expert talks about creatives, target groups, A/B testing, budget optimization which is second to none yet misses something humanely in nature.

Tactical ads are more fruitful than technical ads.
Need sales, placing competitive offers works.

Discounting might be selling attractive bundle offers, longer or better warranty packages,
service offering warranty within the same price, which might be a second-order discount coupon.

Discounting should be only the go-to-market strategy until you have enough data for your list or audiences to re-target.
Use discounting wisely when launching new products or services to gain traction and build trust.

Once the breakeven, slowly stabilizes the pricing & offer the discount only if it is needed or surprise or entice.

FINANCE RUNS THE GLOBAL PURCHASE:

Customers change their minds in a split second. Offering a nice product or service wouldn’t be sufficient.

Christofer has a wealthy lifetsytle & exceeds his credit dollar limits on this CC and finds your product dope.
Giving Christofer a better finance plan or payment plan gets you the dollars and places a better advantage of conversion and fruitful sales numbers.

Most of the working class needs attractive financing options.
It makes their life easier with better payment options so you get the sales and the customer pays the dollar bills peacefully later.

At digitalDC, We experienced with a client from Houston experienced high conversion rates when we added financing options for the brand.
Financing a purchase over $100 to $1000 increased sales and also built trust over time for our clients.

PRODUCT POSITIONING:

Humans like colorful things as luxury.
It is important to position your service or product more lucratively.

With better positioning, Justifying the premium $ will be ok.
Customers buy or subscribe without regret that matters.

Published On: February 7th, 2022 / Categories: Facebook Ads, Marketing Strategy /

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